9 Steps for Attracting Business with Promotional Products!

Promotional products have a better return on investment than almost any other marketing medium. That’s because they are useful, memorable, informative, and highly effective. Want to get great results with your next promotion? Follow these 9 steps. 

1. Know your purpose. Every promotion needs a purpose. Do you want to create awareness of your company, encourage visitors to try your product, get your prospects to take an action or all of the above? Decide why you’re doing the promotion and the result you want ahead of time.

2. Know your target audience. Consider the demographics and psychographics of the people you are targeting such as: age range, gender, location, income level, hobbies, interests, etc. This will help determine the item you pick.

3. Make it useful. Know where the recipient is most likely to be when they use the promotional item? Will they be sitting at their computer, in their kitchen, in their car, outdoors, etc.? This will help determine the item you pick.

4. Include a benefit or call to action. Consider including a strong benefit statement along with your logo and contact information and, whenever possible, a call to action. Benefit statements and a call to action can improve the results of your promotion dramatically.

5. Use your brand elements and colors. Your company colors, tag line, or promotional theme should be consistent in all your marketing materials.

6. Choose a quality item. The item you choose will leave a lasting impression. It’s better to spend a little more and purchase fewer items than to give out cheap, useless items that won’t be appreciated.

7. Have a distribution plan. As with everything else, presentation is important. Will you mail or send it through a delivery service? Will you want custom packaging?

8. Leave time for planning. The most effective promotions take time to plan. Leave time for proofs, samples, and shipping. Although many items are available for quick turn-around, it’s best to start thinking a few months ahead.

9. Work with an experienced consultant. An experienced promotional marketing consultant can provide you with fresh ideas, unique product suggestions, and marketing help that you won’t find anywhere else. They can also ensure product safety, quality, and timely delivery… and most importantly the results you want!

READY TO GET GREAT RESULTS WITH YOUR NEXT PROMOTION?

Contact Us Today for a FREE Promotional Marketing Check–Up &

Proven Ideas That Attract Business!

What Is Embroidery Digitizing?

If you’ve ordered custom embroidery before you’ve probably heard the word “digitizing”.  What is digitizing?  Digitizing is the process of converting artwork into a stitch file that can be read by an embroidery machine and interpreted as different stitch types.  Is digitizing a “one step”, click the button process?  No!

Preparing Artwork for Embroidery Digitizing

First, the digitizer must analyze the artwork to see if it should be edited for embroidery.  Not all logos that were designed for a print media such as a business card will work well for embroidery.  Many designs need to be simplified.  In addition to correctly sizing a logo, some elements such as outlining may need to be eliminated and small text may need to be enlarged.

Pathing in Digitizing

After the artwork has been modified in graphics program, the file is opened in an embroidery program where it is used as a template for creating a stitch file.  First, the digitizer must decide how the “pathing” in the logo will run.  The pathing is the sequence of stitches in a design from start to finish.  Pathing can affect how an embroidered design will “lie” when it is finished.  If a design isn’t embroidered in the correct sequence, you may have unwanted gaps of fabric or uneven text.  The pathing will also affect how long the design will run on the machine during the embroidery process.  Although you may not care what the running time is, a shorter, smoother design will cost you less.

Assigning Embroidery Stitch Types

Next, the digitizer assigns stitch types to each section of the design based on what stitches will best represent the artwork.  The digitizer starts by adding the underlay stitches.  Although you can’t see underlay stitches in a finished logo, having the correct underlay stitches is essential to creating a great looking logo.  Underlay helps stabilize the fabric to the backing (another essential element in embroidery), lay down the nap of the fabric so that the remaining stitches have a smooth surface to embroider on and add density to the design.  Not using the correct underlay can cause the stitches to sink into the fabric or allow the shirt fabric to show through the design.  Although there are only three basic stitch types: run, satin and fill stitches, there are variations of these stitch types.  For example, fill stitches are used to cover large areas; but, the digitizer must decide what type of fill stitch to use, the direction of the fill and where the fill should start and stop in the design. When making these decisions the digitizer must consider what type of fabric the logo will be embroidered on and make appropriate adjustments.  Stitches will sink into fabrics such as polar fleece and lay on the surface of denser fabrics such as nylon.  A logo that was originally digitized for denim, a fabric that allows stitches to lay on the surface, won’t look as good when embroidered on a pique knit where the stitches sink into the fabric. 

The Push and Pull of Embroidery

Another important aspect of embroidery is the “push and pull”.  A design may move while being embroidered.  This will cause some stitches to shrift.  This shifting can occur when using bulky fabrics, long stitches, large areas of thread and a tight bobbin thread.  A digitizer must account for the possible effects of push and pull on a design and make adjustments to compensate.

The Embroidery Sew-Out

Although many left chest business logos are fairly easy to digitize, designs with fine detail, small text and lots of color changes require more set-up time.  Digitizing is a careful process that requires time and experience to be performed correctly.  The digitizer must know how the stitches he sees in his embroidery software will embroider on different fabrics.  A well digitized design will enhance your logo so look for an embroiderer who provides quality digitizing.

Embroidery in Osceola, WI